In Eurasia for the first time ever, PK VESTA was the first company that successfully implemented the revolutionary online business model «ACTIVE IMAGINATION» turning into creating the international free 24/7 online service WebSteel. It will radically change the notion of how end customers will be served by manufacturers of steel buildings on global construction markets in the near future.
Our state-of-the-art advanced WebSteel system lets any customer without the technical background customize his pre-engineered steel buildings easily and quickly in real time via Internet based on the certain most popular online parameters and options. The chosen building kit then is ordered online, manufactured on order for any part of the world, transported and erected on construction site. All a client needs to do is to choose his own combinations of these online parameters and have fun. We simply ask customers: Be creative! That way creative online designing and ordering a steel building becomes highly interesting, financially transparent, less-time consuming, motivating and exciting.
PK VESTA pays special attention to using ACTIVE IMAGINATION strategy based on WebSteel online system updating and integration with all the company’s departments and its international partners. The company’s ultimate goal is complete online customization of individual steel buildings at absolutely no costs in strict accordance with local building codes.
ACTIVE IMAGINATION technologies –
a new paradigm in the construction business, which will radically change the structure of the global construction markets in the near future.
ACTIVE IMAGINATION technologies –
great attention is paid to the latest information technologies, connecting an end customer with a manufacturer directly online without intermediaries.
ACTIVE IMAGINATION technologies –
based entirely on the new advanced cloud-based engine for custom steel buildings, which enable serving customers 24/7 for free.
ACTIVE IMAGINATION chronology – 2011
PK VESTA enters the international construction markets with the first online service WebSteel allowing anybody to price and design more than 500 000 variations of custom pre-engineered steel buildings online at absolutely no costs.
ACTIVE IMAGINATION chronology – 2012
PK VESTA digitizes new markets in WebSteel (including Russia and the CIS) and begins to serve global customers online. The introduction of new advanced cloud-based algorithms in WebSteel for online calculating the additional individual types of buildings (multi-span, flat roof, LSGF, welded beams, hybrid systems, parapet systems, internal thermal circuit and ext.) New free feature of instant automatic generation of a set of documents used for placing an order online.
ACTIVE IMAGINATION chronology – 2016
Further upgrade of WebSteel as a single online platform for service erection companies, general contractors and manufacturers on global construction markets. The introduction of online packages aimed at placing the ads in the internal database of WebSteel.
ACTIVE IMAGINATION strategy – up to 2020
Further digitalization of new international construction markets (North & Latin America, the Middle East, Asia and Africa) with the possibility of ordering a set of steel buildings via WebSteel. WebSteel synchronization with the global retail Internet sites (Amazon, Ebay), famous search engines (Yandex, Google) as well as the billing information kiosks in local super- and hypermarkets. The introduction of new functions in the system, allowing an end customer to fully customize his pre-engineered steel building and order it for any part of the world.
FREE 3D rendering feature will make project designing interesting and exciting
In order to implement its long-term strategy PK Vesta uses innovative patented web-based WebSteel online system developed by its own engineers, designers, market experts and web programmers. It is a fusion of some of the greatest modern programming and engineering of Russian and international minds. WebSteel allows all clients to create varying designs of custom pre-fabricated steel buildings online, view a real-time 3D rendering and receive an online set of basic drawings and sketches via PDF. The online platform is licensed by PK Vesta and offered worldwide for public use at absolutely no costs (originally released in 2011). The integrated online platform unites the main manufacturers in Russia and abroad based on the on-time manufacturing approach. WebSteel helps the company produce basic shop drawings based on the real-time calculations. Now it is the only online solid modeling quote system in Eurasia for steel buildings actively promoted on global construction markets (South and North America, Africa and the Middle East) The basic idea behind the new development is that WebSteel in some sense performs almost the same functions as a traditional CAD program without processing overhead. All serialized online requests are handled remotely by the powerful remote cluster systems located on the different servers in Russia and overseas.
In terms of its innovative novelty and scale of online customer service, WebSteel system usage in the construction global markets worldwide can be easily compared to well–known similar business models in other industries. It is Facebook in the market of social networks, Amazon in the market of online retail sales, Apple IPhone in the market of smart phones and electronic gadgets or Ebay in the market of online auctions.
The integrated online system WebSteel considers basic construction norms or building codes (Russian and foreign Construction Norms and Regulations with the following conversion) and minimizes a steel building weights. All the calculations and loads were checked in the different certified offline programs. The core of the system is based on Building Information Modeling (BIM), which is the result of long-term research and development (R&D) works (more than 10 years).
TRADITIONAL BUSINESS MODEL:
It consists of successive processing of one quotation after another (based on a certain specification for a steel building) The processing capacity largely depends on the number of company’s engineers in a local office and the number of software licenses (or is based on outsourced companies).
Usually, it takes from 1 or 2 business days to calculate a custom steel building price, which, however, often extends to 2 or 3 weeks or even up to 1 or 1.5 months. Everything has to be done from the beginning once the main parameters of a steel building are changed (dimensions, type of framing, types of loads and enclosure structures, etc.).
According to PK Vesta research, the frequency of changes is up to 62%, which results in ordeal with documents approval and long waiting for information. Making a right decision and project budgeting seems to be quite difficult against that background. Clients, in their turn, often cannot be prompt in providing with the necessary documents and drawings and rendering a steel building image (as they will have to pay for making basic drawings) at the negotiations, which leads to changes in the steel building facade type during a contract signing. Thus it becomes difficult for end clients to forecast costs for all stages of overall general construction project.
Important! The international clients are especially difficult to serve due to the high costs of the regional/national representatives, a lack of information on local building codes and high barriers in the language communication skills. In new business model, these challenges become insignificant.
ACTIVE IMAGINATION MODEL:
It enables a client to make an unlimited number of modifications in the online quotes for both custom and modular pre-engineered steel buildings. Under the new business model, all clients instantly receive the FREE online documents (Quotation, Technical Specification, Invoice and Contract) in PDF format and toll-free basic drawings (3D and 2D facades with factory-located framed openings).
Furthermore, a 3D rendering feature greatly simplifies the project designing negotiations and later approval of steel buildings before order-by dates in local or international government agencies. At the moment, the new WebSteel online system is mainly oriented towards the international markets (Euroasia, Africa, South and North America and the Middle East) Taking into consideration long historic metalworking traditions of our hometown in Tula throughout many centuries connected with the state-of art manufacturing facilities the advantage of working with PK Vesta for international clients is becoming even more attractive.
About 70% of all online quotes are processed automatically by WebSteel online system without the further in-office modifications by local engineers. Due to advanced online cloud technologies, the new e-business model does not depend on the number of local/Internet-based quotes. Therefore, the new innovative WebSteel online system can serve all clients all over the world 24/7 per one unit of time at absolutely no costs.
CULTURAL DESIGN CLICHÉ
Under the term of «creative designing» we understand a client’s free choice made during creation of an individual online image of a steel building based on advanced modern cloud technologies widely used by PK VESTA. However, we decided not to restrict client’s creativity by standard construction technologies and greatly enlarged the scope of opportunities for our clients by implementing «cultural design cliché» into WebSteel online system.
The idea behind this concept is that we want to allow our client to integrate parts of the world-famous architectural styles and motifs into a non-residential steel building on his own and in such a way to make a steel building more attractive and more effective to use. Besides, by changing its facades, type of framings, layout of windows, doors and gates a client will feel himself a real designing engineer enjoying the whole process of online project designing. The bottom line is that a steel building is designed by a client himself.
ACTIVE IMAGINATION uni-design feature in WebSteel offers a great variety of online choices in the most popular architectural styles. In case of creative online project designing, a client can enjoy combining several styles and in such a way creating an individual image of a pre-engineered steel building. A trip abroad, movies, certain life or examination of individual foreign architectural projects are the sources of inspiration.
In traditional business model, all facades and technical building specifications need to be approved by a sales manager or a technical consultant, which normally takes a long time (weeks or even months). Since every traditional construction company has a certain number of employees in office, the number of customers to be served is realistically limited. On the other hand, in WebSteel, thousands of clients can be served for free in real time via Internet.
Here are the photos of custom pre-engineered steel buildings (rigid and lightweight steel framing) in Europe (Poland, Germany, Austria, Italy, the Czech Republic and Slovakia) made by WebSteel team during their auto trip around Western Europe. Some of the steel buildings seen on pictures can be designed in WebSteel online system right now.